The CENTURY 21® Advantage

In Tune with Today’s Technologies


Most Recognized Name in Real Estate:

When homebuyers and sellers think about real estate, they think of the CENTURY 21® brand. In fact, according to a national survey, the CENTURY 21® Brand was the most recognized name in real estate by a wide margin. Put the power of this international brand name to work in your local market to help sell your home faster for the best price possible, or help you find the next place you’ll call “home sweet home.”

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Award-winning Ads:

CENTURY 21® Advertising is an effective combination of television, print, and radio spots, bringing the CENTURY 21® message to millions of consumers worldwide.

  • Television: Thousands of commercials from the award-winning “Real Estate For Your WorldSM” advertising campaign air on network and cable television each year.
  • Radio: CENTURY 21® radio ads are heard on both syndicated national and local radio programs.
  • Print: Ad placements in various publications including The Wall Street Journal, This Old House and TIME (Business Edition) reach a wide spectrum of potential home buyers and sellers.


Powerful Partnerships

Involvement in the following partnerships, sponsorships and promotions help create excitement about the CENTURY 21® brand name and generate attention from potential buyers and sellers.

  • Cal Ripken Jr. and Major League Baseball®
  • Ringo Starr and his All-Starr Band
  • Famed Psychologist Dr. Joyce Brothers
  • Ladies Professional Golf Association (LPGA)
  • CENTURY 21® Home Run Derby® Competition
  • CENTURY 21® Home Run Derby All-Star Sweepstakes™, which offers consumers a chance to win a trip to All Star Week and the opportunity to win $250,000 toward the purchase of a home.


50 State Web Sites

The CENTURY 21® System has a unique site for all 50 states. Along with detailed property listings and local office locators, each site provides a Communities area with complete information on everything from cultural and sporting events to transportation, travel, commercial/business, and even government links and info.


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Our corporate site helps make buying, selling and even owning real estate easier with features including:

Buyers

  • Listings — features over 250,000 properties
  • Home Notifier — alerts you when a CENTURY 21® listing comes on the market that meets your search criteria
  • Neighborhood Info — includes statistics on schools, shopping, climate and more

Sellers

  • Virtual home tours — showcase your home with 360 degree interactive pictures
  • List My Property — submit a profile of your home to up to five CENTURY 21® offices to create a customized marketing plan for your home

Owners

  • Virtual Home Planner — arrange furniture in a room without lifting a finger and calculate the amount of paint, wallpaper or carpet you’ll need to redecorate
  • One-stop Shopping — take advantage of convenient and cost-saving product and service offers


System Resources

The one-stop-shopping extends to our brokers and agents as well. CENTURY 21® System members have access to our private intranet site — a complete online resource center that includes marketing materials, training tools, industry news, business development guidelines, and much more.


One-Stop-Shopping

We know your time is valuable. The CENTURY 21® Connectionssm program can simplify your real estate experience and help save you time and money, including great offers with industry-leading companies on mortgages, home warranties, temporary housing, moving services, home security systems and much more.


Global Presence

Today, our world is a global village. For home sellers, that means that your next buyer could be anyone from around the corner to around the world. And for those looking to buy outside of their local area, the internet is your key. With over 100,000 brokers and sales associates in over 28 countries and territories, Century 21 Real Estate LLC is one of the largest real estate referral networks in the world — connecting potential buyers and sellers and real estate professionals around the globe!


Giving Back

For 25 years, CENTURY 21® offices from coast to coast have supported Easter Seals , a non-profit organization that helps adults and children with disabilities lead more independent lives. In fact, the CENTURY 21® System has raised more than $64 million to support local Easter Seals chapters since it became a corporate sponsor in 1979. Those dollars are used to support local programs in communities just like yours.

The CENTURY 21® System is also part of the Upromise network.This revolutionary savings program helps you save money for your children’s college education. As one of the first companies to integrate this service into its consumer offers, Century 21 Real Estate LLC joins a number of America’s leading companies and consumer brands that are committed to helping families achieve the dream of sending their kids to college.


Top-Notch Training

Buying or selling a home can be a very complex, complicated process. There are disclosures to make, title searches to run, home inspections, applicant screenings and of course price negotiations. CENTURY 21® brokers and sales associates have access to the best real estate training in the industry, so you can rest easy knowing your home sale or purchase in the hands of a well-trained real estate professional.


Commitment to Service

The SELLER SERVICE PLEDGE® is our commitment to sellers, in writing, to make every effort to sell your house. As part of the SELLER SERVICE PLEDGE®, CENTURY 21® System members agree to:

  • Provide a marketing system for your property
  • Provide worldwide exposure by marketing your property on the Internet
  • Furnish a written Competitive Market Analysis to help you determine the most effective listing price for your property
  • Review various financing alternatives
  • Have the internationally recognized CENTURY 21® sign installed on your property
  • Expose your property to appropriate incoming transferees referred to this office through the CENTURY 21® Referral System
  • Provide regular progress reports throughout the marketing period
  • Show your property to pre-qualified buyers
  • Submit to you all written offers as presented; assist with negotiations; and provide an estimate of your net sales proceeds prior to acceptance


Millward Brown Source:

Source: 2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at a 90% confidence level. The study was conducted between March 6th – October 2nd, 2006 by Millward Brown, a leadinig global market research organization.

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